Jaideep Prabhu

Jaideep Prabhu is the Jawaharlal Nehru Professor of Indian Business and Enterprise at Judge Business School, University of Cambridge. He works with executives from ABN Amro, Bertelsmann, BP, BT, IBM, ING Bank, Nokia, Philips, Roche, Shell, Vodafone, and Xerox on breakthrough growth strategies and is the co-author of several books about frugal innovation, including Jugaad Innovation (Wiley) and Frugal Innovation (Profile Books/Economist Books).